Find yourFORME.
The UAE's best coaches. Chosen, not collected.
Founding coaches
An invitation for selected coaches.
We're hand-picking a small founding group before launch. If you fit the standard, this is your way in.
Founding coaches
Request your invitation
Leave your email and we'll send your application link.
Reviewed before launch. No cost during the founding period, no obligation after.
Common questions
How FORME works for coaches.
A curated marketplace, not open access. We select professional coaches, academies and clubs, and connect them directly with clients.
What is FORME?
A curated UAE platform where clients discover selected coaches, academies and clubs across movement, recovery and performance.
Is FORME a marketplace?
Yes, in structure. A curated marketplace, not open access. We select professional coaches, academies and clubs.
Who can join?
Professional coaches, academies and clubs. Every application is reviewed before approval.
Are you hiring coaches?
No. You stay independent. You keep your clients and your rates. FORME is where clients find you, not your employer.
Is there a cost?
No cost during the founding period. After that, a modest annual cost to stay listed. No obligation to continue.
Do you take commission?
No. No commission, no booking fees. We don't handle client payments.
How do client enquiries work?
Clients discover you and request a direct introduction. The enquiry goes straight to your WhatsApp. You manage the client relationship directly.
What happens after the founding period?
You choose whether to stay listed. The annual cost is modest compared with the value of just one good client, so it works like a marketing cost, not a commitment.